UCLA x Jordan Brand x Nike
Following UCLA’s six-year contract with the Jordan Brand and Nike, the UNDEFEATED x Nike Air Max 97 UCLA inspired shoe is a special collaboration highlighting UCLA’s team colors and commemorating this new partnership. The shoe remains primarily sail white on the leather and mesh construction, drawing attention to the Aero Blue and the Midwest Gold colored stripes with the “UNDEFEATED” branding wrapped around the silhouette. Other features include 3M reflective detailing on the upper stripes, as well as a bright blue embroidered Nike logo and a yellow tab with the UNDEFEATED logo on the tongue. The shoe pays homage to sneaker and streetwear culture in Los Angeles, bringing together the UNDEFEATED streetwear boutique and UCLA’s iconic color scheme in a fresh collaboration.
Though the shoe was already released in early January 2021 on the Nike SNKRS app, major collaborations such as this raise anticipation for what more will come from this new UCLA x Jordan Brand x Nike partnership in the coming years.